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PROMOTIONAL OPTIONS

MWJ offers Independent Publishers / Self Publishers three opportunities to market your self-published book(s) to readers and Book Administrators.

BOOK ADMINISTRATORS are defined as persons tasked with purchasing books for small and large organizations such as schools, libraries and stores.

We reach out to readers through our social media postings and book club contacts designed to drive traffic to the BOOKS pages of our website.

We will also offer an Opt-In Mailing List for our website visitors.

PROMOTION PACKAGE 1

INTIMATE MAILER ADVERTISING

Have your book included in our Intimate Direct Mailer.

Intimate Mailers are sent out by US Postal Mail, directly to the purchasing organizations. These mailers are directed to 1,000 institutions whose general purpose is to buy books.
To allow for each book to recieve a welcoming and firsthand review, these mailers are limited in scope to promote just 10 books at a time. Your book will not get lost the way it would in those big book catalogues.

INTIMATE MAILINGS

  • Are mailed out monthly
  • Will only display 10 books per mailing
  • Are directed to 1,000 institutions at a time
  • Are chosen from over 16,000 Book Buying Institutions
  • Includes a 60 day priority listing on our website to coincide with the mailing.
  • Each month the next set of 1,000 institutions are chosen from the list
  • Each submission is for one mailing

Self-publishers are welcome to submit their book(s) for inclusion in any of the succeeding mailers.
The mailing list recycles after 16 months.

PRICE $99 per mailing (1,000 recipients)
    

PROMOTION PACKAGE 2

STANDARD MAILER ADVERTISING

Have your book advertised in our Standard Mailer.

Similar to the Intimate Mailer, Standard Mailers are sent out by US Postal Mail, directly to the purchasing organizations. However, theStandard Mailer extends the number of promoted books to a minimum of 20 at a time and can extend to 30.

STANDARD MAILINGS

  • Are mailed out once capacity is reached
  • Will display 20 - 30 books per mailing
  • Are limited to 1,000 institutions at a time
  • Are chosen from over 16,000 Book Buying Institutions
  • Each month the next set of 1,000 recipients are chosen from the list
  • Includes a 60 day listing on our website to coincide with the mailing.
  • Submissions are for one mailing

Self-publishers are welcome to submit their book(s) for inclusion in any of the succeeding mailers.

The Standard Mailer is sent out no less than one month after the Intimate Mailer, and to the same addressees.

The mailing list recycles after 16 months.

PRICE $69 per mailing (1,000 recipients)
    

PROMOTION PACKAGE 3

WEBSITE ADVERTISING

List your book on our website BOOKS pages

We will list your book for 2 consecutive months, beginning the first day of the month following receipt of your payment.

WEBSITE LISTINGS

    The book listing are prioritized in the following order:
  • Intimate Mailers Books
  • Standard Mailer Books
  • Website Advertisiers
PRICE $35 for a two month listing

NOW ACCEPTING BOOK ADS

HOW THE PROGRAMS WORKS

We, at MWJ Books, market your book directly to Book Administrators. These people are in the business of acquiring books for circulation, distribution, or sale to the public. Most of these administrators will not come across your book through regular channels, so being included in the MWJ Books mailers is a net positive.

We do not promise or guarantee that your sales will increase; however, we can say that participating in our marketing program will increase your book’s exposure. Each month, we target 1,000 different Book Administrators throughout the United States. This means that if you participate in June and July, your book summary will be sent out to 2,000 different Book Administrators.

INTIMATE MAILERS

MWJBooks will mail a four-page flyer containing advertisements for ten books each month. On three pages, there will be three ads each, one atop the other, while the fourth page will display just one book ad. The remaining space on the flyer will also include the postal services required mailing information and a section for general display advertising for the MWJBooks website. The order in which the ads appear will be at the discretion of MWJBooks.

Additionally, for each book in the mailer, an identical ad will be displayed on the MWJBooks website for the same month as the mailing and continue the following month. However, books will only occupy one ad space on the website in any given month. Inclusion in the mailer for consecutive months will not cause any book to earn additional ad space on the website.

INTRODUCTORY OFFER
Author participation in the Intimate Mailer service is $99 per book, for each month they select to participate.

STANDARD MAILER

MWJBooks will mail an eight-page flyer containing advertisements for 22 books each month. Seven pages will display three ads each, stacked vertically, while the eighth page will show just one book ad along with the postal service's required mailing information and a section for general display advertising for the MWJBooks website. The order of the ads will be determined at the discretion of MWJBooks.

Additionally, for each book in the mailer, an identical ad will be displayed on the MWJBooks website for the same month as the mailing and continue the following month. However, books will only occupy one ad space on the website in any given month. Inclusion in the mailer for consecutive months will not cause any book to earn additional ad space on the website.

INTRODUCTORY OFFER
Author participation in the Standard Mailer service is $69 per book for each month they select to participate.

WEBSITE ADVERTISING

Authors may submit their book(s) for display on the MWJBooks website for 60 consecutive days for $35. This is not part of the Mailer services.

    All website advertising will be prioritized in the following order:
  1. Intimate Mailer Participants
  2. Standard Mailer Participants
  3. Website Advertisers

Advertising your book(s) with us is not a subscription. You pay each time you choose to take part. We do not charge your payment method automatically. You decide when and when not to participate. You are in control of your participation.

Once you submit your first book ad, we will use the same information for subsequent ads unless you tell us differently and submit a new summary.

Our mailing lists are recycled annually, so we do not target the same recipients with the same mailer in consecutive months; we may send a new mailer with distinctly differing books to an identical list.

    To participate, authors must submit the following by email:
  • An image of the book cover (PNG, JPG, GIF)
  • The book title (and sub-title if required)
  • The name of the author
  • Genre of the book
  • Book summary (700 character maximum)
  • Purchase Price (optional)
  • Links to the pages where your book can be purchased (paperback, eBook, audiobook)
  • The appropriate payment amount will be invoiced by email and must be paid in full before book ad can be included in a mailing or listing.

EMAIL the above info to: Advertise@mwjbooks.com

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